Evaluation, the very last process.
- Carmen Lim
- Oct 31, 2018
- 1 min read
Evaluation is one of the most prominent process in PR campaign. When you are doing evaluation, you will know what went wrong or right during and after your campaign. Also, evaluating the result allows you to determine whether your campaign is running on the right track or not.
If you manage to find faults in your campaign through evaluation, you should immediately implement helpful modifications and correct it. Then, come out with a new and improved idea.
So, there are 2 methods of evaluation:
In the previous weeks, we have introduced about CIMB’s corporate social responsibility (CSR) campaign which is CIMB-JCM Development Programme as well as implemented a S.M.A.R.T objective method to create a modified public relation plan for the campaign.
I guess, now is the time to take a look at the possible formative as well as summative methods of evaluation.
References
Philips, C. (n.d.) What Is a Media Relation Campaign? Available at: <https://smallbusiness.chron.com/media-relations-campaign-24203.html> [Accessed 28 October 2018].
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