Evaluation is one of the most prominent process in PR campaign. When you are doing evaluation, you will know what went wrong or right...

Objectives, no matter it is big or small, it is crucial in your strategic activities and planning process. Unfortunately, it is always...

Corporate Social Responsibility (CSR) plays an important role in organisations. Doing CSR activities will help in enhancing business...

Working in PR fields, you may need to know how to persuade your target audiences. Having good persuasion skill will help you in targeting...

Undoubtedly, when you are searching for a job, you will always look for a high paid job or a perfect location workplace. However, the...

According to Grunig’s Situational Theory of publics, the publics can be divided into smaller groups based on three variables such as: By...

Orchan Consulting Asia, a boutique agency, a one-stop shop for positive change PR agency. Orchan Consulting Asia (Orchan for short)...

Probably the very first question you may ask, “What is Public Relations?” Public relations (PR) is a strategic communication process that...