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Orchestrating Change ---- Orchan

Writer's picture: Carmen LimCarmen Lim

Orchan Consulting Asia, a boutique agency, a one-stop shop for positive change PR agency.

Image source: orchanr.blogspot.com

Orchan Consulting Asia (Orchan for short) specialized in Public Relations related activities, branding and positioning. This company has professional teams that offer a confluence of skills to make sure their ideas and activation are stand out, and break away, from the norm.


Image source: orchanr.blogspot.com

Orchan has a company size of 10 employees only. Each of them has table knowledge and experience in various fields. Undoubtedly, they have great records in creating marvelous campaigns that satisfy their clients.





They offer professional services such as:

Image source: Orchan Credentials

“Orchan is not your typical PR agency. We are a collective of creative lateral thinkers, passionate about what we do.” ---Orchan Consulting Asia.

Orchan mainly specialized in these industries:

1. Food & Beverage

2. Health, Beauty & Aesthetics

3. Public Events and Integrated Projects

4. Technology

5. Property

And there are more…


Who are the clients of Orchan?

These pictures above show both clients and the industries that Orchan works with.




KAO’s Parenthood Day

Image source: Orchan Consulting Asia Facebook

Orchan organized a campaign for their client, Kao Malaysia, at Sunway Pyramid. This campaign, “Welcome to My Modern Parenthood,” was designed to introduce and showcase effective as well as efficient products to help young families with their parenthood journey.


This campaign was to promote Kao’s 3 main products for families – Merries, Attack and Magiclean. These are Kao’s hallmark solutions that helps parents in home maintenance and baby care. Through this campaign, Kao introduced these timesaving, easy-to-use products that make house-chores fast, simple, manageable and more fun. So, parents can spend more valuable time with family.


Image source: Orchan Consulting Asia Facebook

The event started with a teaser video about the how children appreciate their parents. Then, Mr Fujiwara Masaki, President of Kao Malaysia walked in with some children to kick-start the event, followed by giving a speech to the publics. Kao’s Vice President of Sales, Ms. Tan Poh Ling, also gave a short speech about the campaign.



Image source: Orchan Consulting Asia Facebook

Besides, Dr Shalini Shanmugam, Consultant Paediatrician of Columbia Asia Hospital, was invited to share her thoughts regarding Happy Parenthood. She talked about differences between modern and traditional parenting. Her wonderful sharing gave publics fresh insight.



In the event, Kao also launched a parenting guidebook, The Secret to My Modern Parenthood, which co-created with Kao Japan Lifestyle Research Centre and Positive Parenting. 40,000 copies will be distributed this year.

Kao's Vice President of Marketing, Mr Ngo Wei Foo (left), Ms Tan Poh Ling (middle), Mr Fujiwara (right),

This campaign successfully attracted numbers of families. Presence of both parents and children made the event even happier, more lively and vibrant. Not only the young parents, the experienced parents made their steps to join as well.


Kao wishes young modern parents to ‘Never Miss a Moment of Happiness’ from their children and able to enjoy simple, little moments of joy in life.



These are the news coverage of this campaign! :)






*Reference

Low, J. (2018) Kao Malaysia | Modern Parenthood for Modern Parents. Available from: <https://orchanpr.blogspot.com/2018/06/kao-malaysia-modern-parenthood-for.html> [Accessed 16 September 2018].


Orchan Consulting | Asia (n.d.) About Orchan Consulting | Asia. Available from: < https://www.sortlist.com/agency/orchan-consulting-i-asia> [Accessed 16 September 2018].


Orchan Consulting | Asia (2018) “KAO’s Parenthood Day” 2018. Available from: < https://www.facebook.com/pg/OrchanAsia/photos/?tab=album&album_id=1737673049654363> [Accessed 16 September 2018].


Sathiabalan, S. I. (2018) Kao’s time-saving solutions for parents. Available from: < http://www.thesundaily.my/news/2018/05/23/kao’s-time-saving-solutions-parents> [Accessed 16 September 2018].


Tan, F. (2017) Farrell Tan. Available from: <https://www.linkedin.com/in/farrelltan/> [Accessed 16 September 2018].

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Carmen Lim Kah Mun

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