Good CSR Campaign = CIMB Foundation.

Carmen Lim

Oct 16, 20183 min read

Updated: Oct 25, 2018

Corporate Social Responsibility (CSR) plays an important role in organisations. Doing CSR activities will help in enhancing business values, building healthy image and gaining positive reputation of an organisation. Organisation will be generating more profit in a long run through CSR campaigns.

So, what is Corporate Social Responsibility?

Corporate Social Responsibility (CSR) is the ethical behaviour of a company towards the society. It is coined as ‘giving back’ to the society by participations and contributions in several areas such as education, cultural, environmental, health programmes and sports.

CSR activities are opportunities for organisations to demonstrate good corporate citizenship and able to protect the organisation from risk. Undertaking CSR initiative is truly a win-win situation as it will benefit the society as well as maximize organisation’s profit by doing socially and environmentally friendly.

In Malaysia, there are many organisations started doing CSR campaigns, one of the best examples would be CIMB Group – CIMB FOUNDATION.

In my opinion, CIMB Group is prominent because they have meaningful CSR campaigns and successfully make some changes in the society. The Group is also willing to spend part of its profit to implement CSR activities. How many companies will do so?

“At CIMB, we believe in giving back to the communities where we do business. It is our belief that corporate responsibility is a virtuous cycle, where our support helps to build and grow sustainable environments in which everyone prospers.” ----- CIMB Group.

CIMB Foundation

CIMB Foundation is a non-profit organisation that set up to implement CIMB Group’s corporate social responsibility. It is established in November 2007. CIMB Foundation is continuously tasked with strategizing and implementing CSR campaigns on its three core pillars, which are community development, sports and education.

In the past 10 years, it has disbursed about RM100 million on over 900 projects that benefit 700,000 people in the communities, served by CIMB Group, making CIMB Foundation one of the ASEAN’s leading CSR champions.

CIMB Group’s commitment that 1% of their profit before tax will be channelled to CIMB Foundation for CSR initiatives across ASEAN for the next three years. Enabling CIMB Foundation to work successfully on its three core pillars.

At the end of December 2017, CIMB Foundation decided to collaborate with Junior Cycling Malaysia (JCM) as a CSR initiative. Both together work on a programme launched by YB Khairy Jamaluddin (former Minister of Youth and Sports), which was CIMB-JCM Junior Development Programme. CIMB Foundation is partnering with JCM for a period of three years from 2018 to 2020.

CIMB-JCM Junior Development Programme, this collaboration between CIMB Foundation and JCM executes to discover and nurture cyclists as young as seven to become elite cyclists of the country in a structured and systematic manner. Besides, CIMB Foundation had sponsored an eight-member squad cyclist for Australia Tour which competing a series of track and road cycling championships for a month.

Click right to see more pics! :)

Currently, in 2018, CIMB-JCM Junior Development Programme held several campaigns such as bicycle Racing events and 2-hours cycling clinic. Bicycle Racing campaigns were held in Negeri Sembilan, Johor Bahru, Perlis as well as Bukit Jalil, to create awareness and look for hidden gems – the cyclists.

Meanwhile, 2-hours cycling clinic was held in Sekolah Kebangsaan Seremban 2 and Axiata Arena, to teach young cyclist about rules of cycling and also some riding skills. Both of these campaigns have successfully attracted over thousands of junior cyclists to participate. And now, the programme is still ongoing until year 2020.

"Longevity is the key to any business. A Business must be economically, environmentally and socially sustainable to thrive in today's business environment.” ----- CIMB Group.